Luscious Metals ~ Luscious Light

October 29, 2013

J Lounge

Filed under: Uncategorized — Tags: , , , , , — natha @ 6:49 pm


So we’ve been celebrating the concept of real life beauty over the past few months. (Read the initial blog post about it here.) We’ve been asking for our customers to send in photos of themselves wearing pieces of our jewelry and posting them on facebook. The response has been huge (check out our facebook page to see who’s on it) and I think I can speak for all of us when when I say that we’ve been having a blast with the whole promotion. We’ve decided to take it a step further, and are working on a new concept where we’re partnering with local businesses by going to their location and taking photographs of the women who work there wearing our jewelry. The first store that we worked with is called J Lounge in Boulder. The owners Julie and Jen were kind enough to open their doors to us and our project and we absolutely LOVED working with this crew of cool chicks.
Jen and Julie_ lotus earrings

First, a little about the spa. The J Lounge space is light and airy and sunny. They offer everything a girl could want: relaxing massage, any kind of facial you could possible need, stellar mineral makeup and application, natural nail services and honestly, the most down to earth staff you could hope for. This space and place is like one of my heaven-fairy-dream lands-with a cherry on top if you know what I mean. It’s tastefully decorated with the kinds of art that I wish I had in my own home, it’s bright and clean and because it’s set on a busy corner and has lots of windows, you get to watch the world go by as you relax. I always love places where I get to watch things happening. Plus, unlike some spas I’ve been to, the women who work there weren’t the least bit intimidating. When we got there to do the shoot, they had just had a staff meeting and the atmosphere among the women was easy with lots of laughing. They were all really excited to check out our jewelry and had so much fun deciding what pieces to wear for their individual shoots.

Jlounge_ lindsey
jlounge_lauren

It was a gorgeous day out, the energy was high yet relaxed and it was really fun to do this type of shoot because I got to watch each woman transform in front of the lens of the camera.
jlounge_colleen
Not everyone is comfortable getting their picture taken. We all come into the experience with a lot of judgements around how we look, shyness about smiling and opening up for the person behind the lens and just general trepidation about what is expected and the potential results (nobody likes a bad photo of themselves!) It was no different working with this group but while they were all hesitant at first, by the end of each individual shoot, the girls were laughing and cracking jokes with me.
jlounge_claire

You can see it in all of these photos too, they all have their own personalities that they’re letting shine through but most of all, they all have a lightness in their eyes don’t they? That is what real life beauty is all about!
jlounge_vanessa

As I was outside shooting the ladies, Whitney was inside helping them try on and play with the jewelry. We got great shots of everyone wearing the pieces and of course we were tickled that they all had such high compliments for us and had so much fun trying on the jewelry.
jlounge_group

Jen and Julie liked the Spellbound and Star Rings so much, that they ordered a handful of them to sell in the store.
spellbound star rings

Keep an eye on on the Luscious Metals facebook page as we will be featuring individual close up shots of each girl in their sparkly jewels in the coming weeks. Be sure to check out the J Lounge facebook page as well for specials and announcements and what not. >

Oh and more more (major!) thing: they were also gracious enough to invite us for a trunk show during their happy hour on Thursday Nov 14 from 3-6 where they offer a sweet deal on a mani-pedi combo, a makeup touch up and something to sip.
If you’re in the Boulder area, come see us there!
Nov. 14th 3-6pm
JLOUNGE NATURAL NAIL BAR AND SPA
3003 WALNUT STREET
BOULDER, COLORADO 80301

October 24, 2013

8 Pointed Star Week and lots of excitement!

There’s such a good story behind our 8 Point Star necklace and Uncommon Goods thinks so too. Do you know about the cool online catalog called Uncommon Goods? If you don’t, it’s high time you do. We just made the final rounds for the Uncommon Goods Jewelry Contest and we’re pretty excited! Our 8-pointed Star is the piece that made the cut- Check it out and vote for us!
8 point star side view

Our 8 Pointed Star holds a special place in my heart. The very first one I made, left on a journey, venturing out into the wide wide world and ultimately came back home, content to live out his days in familiar surroundings (read the story here…)

When we made the finals in the contest, Emily, our liaison with Uncommon Goods asked me to write a short product story about the necklace and it got me to thinking. As most of you know, I’ve been designing intentional jewelry from the beginning. I became particularly interested in symbolism when I started to pay attention to the way the world presented itself to me. I’ve had so many different phases in my life where things showed up repeatedly. Sometimes it was a certain animal or shape, other times it was a name or a song or an object. It started off years ago when I was in Mexico on my honeymoon. A big fat Raven came and landed on my chair and looked me straight in the eye for 20 seconds. It was an intense, heartfelt connection and neither of us moved. When he finally flew away, I turned to my husband and said that bird was trying to tell me something. Later that day at an internet cafe, I checked my email and found that my dear Grandpa Dan had died hours before. I knew without a doubt that the Raven had been bringing me that message. I’ve often felt like it may have been the spirit of my Grandpa coming to say goodbye. I continued to see ravens throughout the whole trip and still do actually. They hold a special place in my heart. Many years later, when I told the story to a friend, she told me to look up the symbolism of Ravens and sure enough, it resonated completely. From that point on, I became fascinated with the signs and signals the universe was constantly sending me.

queen and the beet

Love this Raven from Trumbly Designs on Etsy

Back to the 8 Pointed Star. A few years ago, I started seeing this star everywhere. I had never even known there was an 8 pointed star until suddenly, it was everywhere I looked. When I researched the symbolism, this is what I found:

The Eight Pointed Star is an ancient and universal symbol, as well as the first compass in the history of humanity. It guides your way to a new life, giving you clarity of vision to see the future through a lens of hope, healing and beauty. It also bestows nurturing energies. A symbol of optimism, 8 pointed star assures you that unexpected help is coming and serves to help bring about a renewal of good fortune in the material world.

I fell in love with the meaning and like all good artists do when they’re inspired; I decided to make a piece of jewelry using the symbol. It turned out beautifully and then I forgot about it. If you read the earlier post I talked about above, you know that I sold it and it was gone. I didn’t think anything of it until a few months later, I got very ill. It was some kind of flu and after 2 weeks, it wasn’t getting better. I was sick, depressed and totally fearful. I couldn’t get out of bed, I couldn’t take care of my kids and I couldn’t work. It was devastating and I had no idea what I was going to do. I dragged myself to the doctor (again) and as I was sitting in the examination room on the verge of breakdown, I looked up and saw a beautifully framed Tarot card hanging on the wall. The Star Card.
tarot star
I was so touched that I got teary. Because I knew the symbolism of that particular star (notice 8 of them on this card), I knew that it was another message from the universe to have hope and that everything was going to be just fine. Relief.

So you see, when Whitney and I started developing the Divine ~ Align Collection, in which every piece holds a specific symbolic meaning, I knew we had to include an 8 pointed Star. I knew that we needed to offer a piece that our customers could wear to remind them to have hope and trust that they were indeed taken care of and that everything would ultimately turn out just fine. Looks like it was a good idea!

Now, don’t forget to click through to Uncommon Goods and vote for us and our little star! Thank you!

~ Natha

October 15, 2013

Host a Trunk Show

summer shot 2
We are currently booking Luscious Metals trunk shows for the holiday season. Maybe you’d like to host one? If you live in the Denver/Boulder/Front Range (ish-y) area, and are considering having your girlfriends over for something holiday-esque or you work in an office that could use an exciting lunch hour activity or you just need an excuse to have a party and show off your cool taste in handmade earrings, rings, bracelets and necklaces and the fact that you know (or will know, after you’ve had us at your party) some fun jewelry designers, then let’s talk trunk shows!

Here’s how it works:

1. You decide to host a party (gathering, trunk show, exhibit, office shin-dig, whatever)
2. You invite your friends
3. We show up with jewelry, displays and everything else that we need to create a pop-up store.

cute NS girls
What’s in it for you?

1. We specially price the pieces we sell at your trunk show. The pieces we bring to show and sell are typically marked down between 20% and 30% so you can promise your guests quite the deal!*

2. We bring pieces from collections that you can find online as well as well as a number of one-of-a-kind pieces. We tend to have a lot of pieces in stock that never go on the website because that’s one of our favorite ways to work.

3. When you host the trunk show, you receive an automatic $125 credit towards any jewelry we bring and for every $500 your friends purchase, you receive another $50 in credit.

4. The jewelry you and your friends choose will be available the night of the show, cash (or cc) and carry. Unless you order something custom, please expect to be taking home your goodies that very night!

*If you are a retail store and are considering hosting us at a trunk show, our policies on discounting pieces and jewelry credits in exchange for sales vary a little so please email us at customerservice[at]lusciousmetals.com and we can email you our wholesale/consignment policies as they relate to in-store trunk shows.

If you want to host a show- email me at natha@lusciousmetals.com and we can discuss dates!

October 3, 2013

Approval

Natha CEO
Now that Whitney is here and heading production, it’s freed me up to concentrate on some other things and one of my favorites is marketing and PR. I’ve been “an artist” for so long that it requires some mind bending on my part to begin thinking of myself as doing “public relations and marketing”. I always looked at those things as (I’ll admit it)…out of my league. While art was so easy and effortless for me, things that fell into the “business” category sort of made me panic. But look at me now! I’m marketing and I’m pretty good at it! It’s a fun change for me and I’m really embracing it. One of the great things about getting older and more ‘mature’ (sidenote: my maturity isn’t that obvious when it comes to my sense of humor, ask my kids) is that my perception of myself is morphing. Things I always thought were out of my realm are totally accessible now. Marketing, consulting, even power yoga. I still can’t do algebra and I get irritable with my kids and I forget my keys in the door lock all the time, but whatever. There’s something really satisfying about being in a place where I can overlook mistakes and access gratitude for all that I have. I’m finding myself caring less and less about what other people think and being much more concerned with what I think. I just don’t need the external validation the way I used to. Interestingly enough, the less I need approval from people, the more I approve of myself, the more I approve of myself, the more external approval I get. Isn’t that funny?
mirror mirror

Speaking of approval, we’ve been getting great feedback on our new Divine Align Collection and I’m lining up a number of new promotions, a new “Item of the Week” collection where we offer 20% off on a different piece each week and discounts make people happy, right? Find those specials posted on our Facebook page. We’re running a “Real-Life-Beauty” campaign this month so make sure to either send us pics of you wearing Luscious Metals jewelry or post them yourself on Facebook or Instagram and tag us in them! Easy! There will be a contest at the end of the month for everyone who sends us a picture. I’m also working on partnerships with some big name blogs, some local Boulder projects and there may even be a design contest or two involved. See, I told you I love marketing!

~Natha

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